Nature has given to men one tongue, but two ears, that we may hear from others twice as much as we speak.—Epictetus.
Join us for a spirited session on gaining customer insights. The key to understanding your client’s “jobs to be done” is first-hand knowledge of the market and its problems, yet many product managers claim to be too busy to visit customers. In this session, we’ll discuss why product managers must visit customers (and potential customers) and why this critical activity cannot be done by sales people.
Thursday, March 9th at 1:PM EST
- Why product management is the voice of the customer
- Who to interview (Personas)
- When you will get the most insight (and when not to contact customers)
- Qualitative methods drive the Quantitative
- Why a phone call is often better than face-to-face
- How to leverage your sales people and channel partners
- Ten great questions
- Open Q&A
Who Should Attend
Product executives including CPO, CTO, VP of Product Management, VP of Marketing, and other senior titles as well as product managers, product owners, and others who define and deliver products.
About the Session Leaders
Debbie Pierce is a sales and marketing expert who helps companies grow through strategic market and product development, integrated marketing and new business development campaigns, sales and marketing process improvement and customer/channel relationship management. Prior to NitroMojo, she owned a B2B marketing agency and continues to help companies thrive through the development of strong End Customer relationships and exceptional new products.
Steve Johnson is a product management process coach, author, speaker, and advisor. His approach is based on the belief that minimal process and simple templates result in a nimble product marketing and management team. Before founding Under10, Steve was a Pragmatic Marketing instructor for over 15 years and personally trained thousands of product managers and hundreds of company senior executive teams. Learn more at www.under10playbook.com.