7 Best Practices in Lead Management
Lead Management – The Missing Piece
U.S. companies spend over $8 Billion each year on product marketing. Yet only 10% of these companies invest in a process for efficiently capturing, responding to and managing the sales leads generated by marketing efforts. That disconnect manifests itself in numerous ways – poor relationships with customers and Partner Channels, decreased ROI, and substantial losses in sales. In fact, it’s estimated that companies could increase sales revenues by a conservative 13% simply by implementing good lead management practices. In addition to increased sales revenue, good lead management practices offer more subtle long-term benefits.