7 Best Practices in Lead Management

Lead Management – The Missing Piece

U.S. companies spend over $8 Billion each year on product marketing. Yet only 10% of these companies invest in a process for efficiently capturing, responding to and managing the sales leads generated by marketing efforts. That disconnect manifests itself in numerous ways – poor relationships with customers and Partner Channels, decreased ROI, and substantial losses in sales. In fact, it’s estimated that companies could increase sales revenues by a conservative 13% simply by implementing good lead management practices. In addition to increased sales revenue, good lead management practices offer more subtle long-term benefits.

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