2017 NitroMojo Sales & Marketing Study Executive Summary Report

 

Learn what key Sales & Marketing improvements B2B Companies want to make in 2017

We surveyed a combination of C-level executives, top level Sales & Marketing professionals and Consultants from 98 different B2B companies to find out what technologies they are using in their Sales & Marketing operations as well as what improvements they are focusing on for 2017.  Key takeaways include:

  • CRM use is high, Marketing Automation is lagging
  • Companies who sell through Partner Channels want to integrate and utilize End Customer data to drive business improvement
  • Effective lead follow-up and systematic End Customer input on new product development are the most desired improvements
Get the full scoop, download the 2017 Executive Summary Report!

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