10 Things Your Customers Want to Tell You (If only you would ask)
Voice of the Customer best practices
Customer feedback can increase your revenues. It can tell you about the performance of your salesforce, the effectiveness of your marketing activities, the quality of your product and the power of your competitors.
It can, but unfortunately for many companies, it doesn’t. Instead of making a real organizational impact, customer data sits in silos having a minimal effect on only the areas of the organization privy to the information. Before diving into the analysis of NitroMojo Voice of the Customer (VOC)responses, it’s critical to understand why other VOC methodologies won’t give companies this kind of revenue-impacting information.
There are three major pitfalls to a successful consumer relations feedback process.